WM. F. Herholtz III, Au.D.
President-Clinical Director

William F. Herholtz III, Au.D., is a Board-Certified Doctor of Audiology and the president of First Choice Audiology and Hearing Care. He currently cares for patients at the 21st Street Office. His duties include taking care of patients, staff development, and administration of the Corporation.

After completing his bachelorís degree "Bill" joined the family practice in 1995. One year later, he put his career on hold and attended Arizona State University for two years earning his masterís degree in Audiology. Bill then earned his Doctorate in Audiology from the University of Florida and was the first Doctor of Audiology to practice in Colorado Springs.

He is a clinically certified member of the American Speech and Hearing Association, the American Academy of Audiology, the Colorado Academy of Audiology, and the Academy of Dispensing Audiologists.

Bill and his wife Lara enjoy skiing, scuba diving, golf, and mountain biking in the great outdoors.


William F. DeHaan III, BC-HIS
Board-Certified Hearing Instrument Specialist

William F. DeHaan III, BC-HIS, joined the First Choice Team in 1999. Bill currently treats patients daily in Canon City, Colorado at 115 N. 8th St..

As a second generation Board-Certified Hearing Instrument Specialist, Bill is very knowledgeable and provides professional hearing care. Additionally, he is a member of the International Hearing Society and the Colorado Hearing Society that keeps him abrest of the latest technology in hearing care.

Bill has his Bachelor's degree from the University of Colorado @ Boulder. He enjoys skiing, mountain biking, and automobiles.